Google Ads Agency Specialist english

Your specialist for Google Ads in 2025

As a specialized Google Ads service provider, I help businesses achieve greater visibility, more customers, and measurable revenue growth – through data-driven strategies and creative campaigns that truly work.

✔ 13 years in marketing

✔ €30 million managed budget

✔ 120 completed projects

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Marketing Expert & Entrepreneur

I'm Philipp Horst (M.Sc.)

As an experienced marketing consultant, I help businesses strategically scale their campaigns and achieve measurable results.

With over 13 years of experience and more than 120 successfully completed projects, I know what it takes to succeed with Google and social media advertising.

If your Google Ads aren’t delivering the results you want, a targeted analysis and optimization can often make a big difference. I support you both strategically and operationally – for better performance, reduced ad waste, and long-term advertising success.

My Certifications

As an official Google Partner and certified Meta Digital Marketing Associate, I specialize in the planning, execution, and optimization of high-performance advertising campaigns.

I help businesses strategically increase their reach, generate qualified leads, and drive measurable revenue growth – with well-crafted ad strategies across Google, Facebook, Instagram, and more.

Instead of generic solutions, I rely on data-driven decisions, clear strategies, and continuous optimization – for maximum efficiency and sustainable advertising success.

How I worl

My approach is built on clarity and measurable results. I support businesses not only operationally but also strategically – as a sparring partner on equal footing. Instead of one-size-fits-all solutions, I develop tailored concepts precisely aligned with my clients’ goals and budgets.

I work independently, in a structured and proactive manner – from analysis to campaign architecture to ongoing optimization. Throughout the process, I communicate regularly, transparently, and in a way that’s easy to understand – without unnecessary jargon.

My commitment: maximum efficiency with personal support – for noticeably better performance and long-term success.

My CV

My resume My Ratings

What I Bring to the Table – In Numbers

A brief overview of my experience, projects, and achievements.

Large budgets, strategically invested – from Google and social media to podcasts and conversion page boosts.

13+

Years Experience

120

Finished projects

30 Mio. €

managed Ad Spend

10 Mio +

Keywords

If any of these challenges sound familiar, you’re in good hands with me.

When your ROAS is too low

I analyze your ad campaigns in detail, identify weaknesses, and optimize them strategically – so your return on ad spend gets back to where it belongs: in the profitable zone.

Simply not getting any new customer inquiries

Your campaigns are running, but real new customers aren’t coming in? I’ll analyze what’s going wrong – and optimize your marketing to reach exactly the people who are ready to buy.

Sales have been stagnating for a long time

If your business is stagnating, the problem often isn’t your offer – it’s the lack of marketing scalability. I help you uncover new potential and drive targeted growth.

You get: More leads and new customers

Google Ads is Google's official advertising platform and one of the most effective tools in digital marketing. It allows businesses to run targeted ads – on Google Search, the Display Network, YouTube, or in Shopping results. The key advantage: you reach potential customers precisely at the moment they’re actively searching for a product or service.

With precise targeting, transparent performance tracking, and flexible budget control, Google Ads is ideal for both small businesses and large brands looking to scale effectively.

1. Visibility precisely when users are actively searching

With Google Ads, you're visible when it matters most: when someone searches for a relevant term on Google, your ads can appear at the very top – even before the organic results. This boosts your visibility, captures more attention, and drives highly targeted traffic to your website or online shop. You only pay when someone actually clicks on your ad (pay-per-click model).

2. Full control over budget, targeting, and performance

One of the key advantages of Google Ads is full control: you set your monthly or daily advertising budget yourself – and can adjust it at any time. With detailed analytics (such as click-through rate, conversion rate, and cost per lead), you always stay in control. Campaigns can be optimized, paused, or scaled – all based on real data.

3. Highly precise audience targeting

Google Ads offers highly granular targeting options. You can tailor your campaigns by location, language, time of day, device, demographics, or interests. This allows you to reach exactly the people who match your target audience – while minimizing unnecessary ad spend. Remarketing is also possible: visitors to your website can be re-engaged with targeted ads.

4. Quick to launch, easily adjustable

Unlike many other marketing activities, Google Ads campaigns can be launched in a very short time. Whether it’s a seasonal promotion, a new product, or a last-minute offer – Google Ads gets you visible fast. Existing campaigns can also be easily expanded, adjusted, or tested – for example, with new ad formats, A/B tests, or regional variations.

Google Search und AI Search

With Google Search Ads, your advertising appears exactly where people are actively searching for relevant products or services. Structured campaigns, well-planned keyword strategies, and continuous optimization lead to measurable results.

PMAX / Shopping

For online shops, Google Shopping offers a powerful way to showcase products in a visible and engaging format. Campaigns are precisely targeted to minimize waste and maximize conversions.

Google Maps

Locations can be made visible directly in local search results with Google Maps Ads. This ensures your business appears exactly when there's interest in a specific offering – locally, relevantly, and at the right moment.

YouTube Ads

Video ads on YouTube generate strong attention and lasting brand awareness. With precise targeting, well-matched placements, and ongoing performance optimization, your advertising budget is used effectively.

Display Ads

The Display Network offers enormous reach across websites and apps. Whether for brand awareness, remarketing, or targeting specific audiences – every ad is deployed strategically and backed by data.

Expertise with a seal of quality

My certifications demonstrate not only in-depth knowledge but also my commitment to continuous learning and up-to-date expertise in digital marketing.

Free Google Ads analysis. Book a 30‒minute video call.

In just 30 minutes, I’ll take a professional look at your current Google campaigns and reveal where untapped opportunities lie. You’ll receive a solid initial assessment, practical improvement suggestions, and immediately actionable tips – tailored to your needs, clearly explained, and completely non-binding.

Real-time, personalized analysis – During the one-on-one video call, you’ll get a clear, to-the-point evaluation of your campaigns: easy to understand and precisely aligned with your goals.
Identify concrete optimization potential – We’ll show you where budget is being wasted and how simple adjustments can boost your performance.
100% value – 0% obligation – Honest, practical, and completely non-binding. Your questions and challenges are the focus.

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Used by e-commerce experts

Our Multichannel Strategy – Growing Across All Channels

Social Media Ads

In today’s digital world, social media ads are an indispensable tool for generating targeted attention and driving sustainable growth for businesses. By running targeted ads on popular platforms, we reach exactly the people who are interested in your offer – based on interests, behavior, age, or location. It’s not just about reach, but above all relevance: with data-driven strategies, engaging visuals, and compelling copy, we create campaigns that truly connect with your target audience.

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B2B Business Ads

Reach decision-makers and B2B audiences precisely on the leading professional networking platform. With precise targeting, impactful ad formats, and a data-driven strategy, I bring your brand directly into the feeds of relevant contacts. Business Ads are especially effective for lead generation, targeted business networking, and strategic employer branding. Together, we develop campaigns that authentically convey your company’s message and build lasting trust with potential clients and partners.

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Pin Ads

Pin Ads is the ideal platform for visually striking products, creative ideas, and inspiring content. With strategically planned Pinterest ads, you reach users right in the idea and decision-making phase. I help you create attention-grabbing campaigns around lifestyle, e-commerce, home decor, fashion, DIY, or food – always focused on conversions. Through detailed targeting and a deep understanding of user intent, we achieve visible and measurable success.

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Video Ads

Tap into the full potential of one of the fastest-growing social media platforms worldwide. I help you create creative, performance-driven video ads that not only stand out but deliver real results. Whether for brand awareness, increasing reach, or boosting engagement – video gives you the stage for impactful moving-image campaigns aimed at a mobile, trend-savvy, and highly engaged audience. We use data-driven insights to craft content that goes viral and gets your brand talked about.

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E-Commerce Tracking

Precise tracking is the foundation for data-driven growth and successful online marketing campaigns. I implement professional tracking solutions such as Google Tag Manager, Google Analytics 4 (GA4), or server-side tracking, so you always have full visibility into user behavior, conversion paths, and campaign performance. This creates a solid basis for optimizing your funnels, budgets, and advertising strategies – transparent, scalable, and future-proof.

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Funnel & CRO Analysis

With targeted funnel and conversion rate analysis, I identify where users drop off, what holds them back, and where real growth opportunities lie. I examine every step of your customer journey – from the first touchpoint to conversion – uncovering obstacles to conversion. Whether it’s loading time, layout, messaging, or CTA, I optimize based on data, in a structured way, with a clear focus on results.

More traffic turns into more revenue – through strategy, not chance.

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Frequently Asked Questions (FAQ)

It’s important to highlight your strengths. Let’s provide potential customers with a clear overview of what sets you apart from the competition.

How long does it take to see results?

The success of performance marketing campaigns is no accident—it’s the result of targeted analysis and continuous optimization. In the first weeks, we deliberately invest in data to identify which ad formats, audiences, and ad copies work best. This learning phase is crucial for making informed decisions. After about six to eight weeks, solid initial results typically become visible—forming the foundation for sustainable growth and economically successful campaign management.

What sets you apart from other agencies?

What sets me apart from traditional agencies is my personal and holistic approach: as your direct contact, I support you across all marketing channels – no detours, no changing project teams. With over 13 years of full-time experience in digital marketing, both in-house and agency-side, I bring deep expertise and broad industry knowledge. This combination allows me to quickly understand connections, tailor strategies to your goals, and efficiently deliver measurable results.

How much advertising budget do I need for the campaigns?

Generally, smaller projects start with a monthly advertising budget of €500. However, based on experience, I recommend a budget of at least €1,500 to €2,000 per month. This allows campaigns to be managed more precisely and achieve valid results more quickly. The goal is to recoup advertising costs through measurable revenue generated by the campaign – creating a marketing setup that pays for itself and is scalable.

What services do you offer?

I offer a comprehensive range of performance marketing services – cross-channel and data-driven. This includes both strategic planning and operational execution of paid advertising campaigns across various platforms in the search engine and social media environments.

A special focus, alongside campaign management, is placed on thorough web analytics and precise conversion tracking to make the success of each measure measurable. This offering is complemented by clear and transparent reporting, giving you a clear overview of your advertising performance at any time.

Is there a minimum contract term?

Yes, there is a minimum contract period of three months, followed by a monthly cancellation notice. During this time, we establish the foundation to achieve meaningful initial results and fully unlock the potential of the campaigns. Fundamentally, my approach is designed for a long-term, partnership-based collaboration. Many of my clients appreciate this and have been relying on my performance marketing support consistently for years.

Wie schnell kann es losgehen?

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Philipp Horst

Google & Meta Spezialist

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Marketing Consulting Philipp Horst

Mr. Philipp Horst 

Ansprechpartner, Gewerbetreibender: Philipp Horst

Pappelallee 78/79,

10437 Berlin